You’re dreaming at…

ROSEMARY MARRAKECH

Morocco

A sun-drenched riad where wild herb gardens, clay walls, and It-Girl mysticism meet in elegant slow-motion

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WILDLY PLACED: Hidden just outside the city walls, where the chaos of the medina softens into terracotta light and garden hush.

EDITORIAL VIBE: Yves Saint Laurent in the garden meets barefoot herbalist.

CORE PILLARS: Botanical beauty, ancestral rituals, regenerative stillness, riad intimacy.

MUSE MOOD: She oils her hair with rosemary at dawn, picks apricots barefoot in silk, and sketches the zellij tiles beside her mint tea.

BEST TIME TO GO: March – May, September – November (bloom season, crisp mornings, golden dusk).

THE LOOK: Claywashed walls, open-air courtyards, carved cedar, low-slung cushions, and wild vines creeping through every arch.

WHO’S IT FOR: Slow aesthetes, ritual seekers, Marrakech romantics, garden witches.

INDULGENCE SPECTRUM: From USD$280 per night with organic breakfasts, slow bath rituals, and garden-to-table fare.

Rosemary isn’t just a name - it’s a memory. A breath of nostalgia. A gentle rebellion against the ordinary. It’s where the sensuous and the sacred touch, and where time slips out of its linear skin and begins to spiral.

This is not your typical medina stay. It’s a design-spun sanctuary - a restored family estate-turned-riad where time folds in on itself and where ritual and aesthetic merge like ink on handmade paper. A stay here feels like slipping into a love letter, hand-penned in cinnamon ink and sealed with jasmine, left beneath your pillow by the city herself.

There’s no reception desk. No polished marble. Just rust-hued corridors that whisper your name, vintage armchairs that ask to be lingered in, and the scent of orange blossom drifting through woven rugs and hand-painted tiles. Every element has been considered with reverence. Every detail curated by LRNCE’s Laurence Leenaert and Ayoub Boualam, who worked hand-in-hand with over 40 local artisans to sculpt a space that feels both ancient and quietly avant-garde.

You’ll spend mornings journaling on a terrace perfumed with lavender, sketching zellij patterns with sunlight dancing across your page. Late morning might invite a quiet ritual - a hammam scrub, a rosemary-infused bath, or a private tea ceremony beside the vines. Afternoons are for bare feet on cool tiles, lounging by the courtyard pool, flipping through vintage poetry books, or pressing wild herbs between pages.

Evenings? They begin slow. Wrapped in linen robes, sipping rosemary tea beneath the stars as candlelight flickers and shadows waltz across the walls. Time doesn’t just slow down - it opens up.

ROSEMARY’S BEATING HEART

The soul of Rosemary is in its roots - literally. The house is surrounded by over 50 types of medicinal and culinary herbs, all grown on site. The menu follows the garden. The rituals follow the moon.

The SLOJOURN spark

FIRST. Bathhouse rituals - book a private hammam with rosemary-infused argan oil, ancestral scrubs, and clay masks prepared that morning.

SECOND. Garden-to-glass - wild herb mixology with seasonal cocktails crafted from the onsite apothecary.

THIRD. The dream library - a candlelit alcove of vintage North African books, Berber poetry, and botanical journals.

Where you dwell

LOVED UP COUPLES or LONE RANGERS
Bird Nest

There are five rooms - each designed with its own soul. From terrazzo floors and hand-painted tiles to bespoke furniture and curated scents, each suite reflects a poetic attention to place.

DON’T SLEEP ON THESE ROOMS (BUT DO SLEEP IN THEM)

GROUPS OF FRIENDS
Private Hire

LA FAMILIA
Rosemary Suite

The art of living

Begin your day with a traditional Moroccan breakfast on the rooftop terrace, followed by a hammam session, herb-gathering ritual, or a visit to the souk with a local guide. Rosemary encourages slowness, design appreciation, and sensory indulgence.

At night, light pours through patterned lanterns. Music might hum from a gramophone. You’ll eat slow and sleep deeply.

The forever lens

WATER: Conserved through thoughtful usage and traditional design. While specific irrigation systems are not detailed, the riad’s intimate scale and lush courtyards suggest water awareness and a connection to the region’s arid rhythm.
WASTE: There is no public documentation confirming composting or greywater recycling, but the property avoids excess, and all materials used in furnishings and decor are either locally sourced or repurposed from vintage finds.
ARCHITECTURE: Rosemary is a restored traditional riad using historic Moroccan techniques—lime plaster, hand-cut tiles, tadelakt, and woodwork from local artisans. The restoration was led by LRNCE and architect Quentin Wilbaux, preserving heritage while infusing contemporary restraint.
ENERGY: Natural lighting and ventilation are core features. Solar energy is not officially cited, but the design privileges passive cooling and ambient, low-voltage lighting, reducing energy use without compromising warmth.

The together lens

Rosemary was envisioned as a love letter to Moroccan craftsmanship. Over 40 artisans collaborated on its design, with Laurence Leenaert and Ayoub Boualam sourcing everything locally—from tiles to textiles to vintage furniture. LRNCE’s creative studio continues to support local makers, sharing their stories and methods with guests through design, dining, and detail.
Every piece is a collaboration. Every corner tells the story of place. There are no imported aesthetics—only elevated Moroccan heritage, reimagined.

The take it with you

• A ceramic directly from the visionaries themselves
• A pressed sprig of wild rosemary in your journal
• A hand-poured clay oil lamp
• A perfume blend made from your stay’s exact moon phase

WE SLOJOURNED HERE

“Rosemary Marrakesh was like walking into yesteryear with the most unhinged on-point aesthetic style. We arrived as guests and left as keepers of something quieter, something older. This isn’t just a stay, it’s a spell.”

The ways you can move.

SLOJOURN is a members-only platform for the new vanguard of conscious travellers. That’s you.

In that vain, we support a multitude of ways to book your travel.

Book Directly with Slojourn’s Travel Team (we just don’t book flights, friend)
Book via our preferred Travel Partners that we can connect you with
Use this as your guide and DIY your way through the world (Love that for you, just take note of the destinations that prohibit this such as Bhutan, Socotra… etc.)